Company Analysis and Evaluation Case Study Example | Topics and Well Written Essays - 2250 words

Company Analysis and Evaluation - Case Study Example The Collins Foods Group is a private company based in Australia with a joint ownership by private investors and management together with employees forming 52% and 48% of ownership respectively. The company's main business includes retail outlets for food service i.e. KFC in Queensland and sizzler in Australia. Collins Food group in Queensland operates from Brisbane where it operates one hundred and fourteen retail outlets and twenty six Sizzler restaurants in within Australia. The earliest KFC restaurant in Australia was established in 1968 and opened in 1969, while the earliest Sizzler was established in 1984 and opened in 1985. KFC has been growing since its establishment and this can be seen in terms of the increased number of retail outlets, more employee, increased profits etc. The company seeks to attain a continuous development in each and every area of its operation as its mission statement describes it "Establish Collins Foods Group as leading restaurant holding company, whi ch operates premier brands where people love to eat and are proud to work." KFC also seeks to better the community in which it operates through its commitment to participate in activities that enhance the community. KFC has a principle that "if you take care of your people they will take care of your customers. If you take care of your customers they will take care of your business" Figure 1: Collins Food Group Pty Limited SWOT Analysis Strengths Weaknesses Opportunities Threats Strong capital base Internal controls for some of our outlets are wanting The state is focusing on subsidizing hotel industry to boost tourism The world economic crisis that has catalyzed inflation and have seen financial industries raised lending rates Strong brand The company is understaffed Internet marketing will help us to reach out the whole global market and hence expanded market Technological advancement may introduce new challenges that may affect the normal business processes. Competent top management and subordinate personnel The regular personnel review might not be very reliable There are many upcoming training and management consultant firms from which the company can outsource this services Big competitors may shift focus and wipe out part of our market position Wide distribution channels A significant percentage of employee turnover Hotel industry expanding providing opportunities to penetrate new markets The upcoming retail food service providers are poaching experienced employees from our company Efficient quality control procedures In case the financial crisis continues to bite people will continue to cut down on their spending habits Efficient staff appraisal system Track record in excellent customer care devoid of top management approval Competitors in the industry might be reluctant to implement new technology Figure 2: Balanced scorecard: Critical Success Factors (CSFs) Analysis Critical success Factor Categories Critical success factors (CSTs) Measurement of the CSFs Understanding of market Sensitivity to volatile market needs Number of active customers Understanding our competitors and their decision making Attainment of a competitive edge above our competitors Innovative response to the needs of the customers Number of new customers Consumer